The Beauty Blog Network Announces Collaboration with The Estee Lauder Companies for Breast Cancer Awareness Month

Those of you who have been with me for a long time (surely some of you have found your way over here by now, eh?) know that I have a wonderful friend in Selina Colwell, that is a breast cancer survivor.  She inspires my husband and I every single day with her positivity and her generous spirit.  So this year, as I have the last 3 years over at eBeautyDaily,  I will be carrying on my tradition during October, Breast Cancer Awareness Month, and doing my small part to help promote Breast Cancer Awareness Month, in Selina’s honor.  More on that later.

Breast Cancer Awareness.

We are aware. Are you?

The real reason for this post is to help announce that my fine friends at The Beauty Blog Network are working closely with the Estee Lauder Companies this year to promote Breast Cancer Awareness.  All month long there will be pink products galore (have I mentioned I love pink??), contests, testimonials and no telling what else, all across The Beauty Blog Network.  You can keep up with what is going on via the dedicated Breast Cancer Awareness page at The Beauty Blog Network, or by watching the widget that will be in my sidebar shortly.  Lots and lots going on this month, so please keep an eye on us all, and do your part.  I would venture to say that nearly all of us have been affected in some way by Breast Cancer, and there is so much research going on every day to discover and eliminate the cause of this rapidly increasing and often fatal disease.  They need your help. 

Below is some information from The Estee Lauder Companies showing the highlights of the campaign.  Be sure and check out everything.  It will be pink, fun, and most importantly, it will help save lives:

Breast Cancer Awareness Campaign incorporated into leading applications: Slide, the world’s largest publisher of applications for social networks, will spread the BCA message to tens of millions of users on MySpace, Facebook and several other social networks through the applications SuperPoke!, TopFriends and FunSpace. Among exclusive product features for the month of October, the SuperPoke! sheep will don a BCA t-shirt and users will be able to poke their friends (virtual) pink ribbons, originally created in 1992 by Mrs. Evelyn Lauder and Alexandra Penney, former editor-in-chief of Self magazine.

Shareable Public Service Announcement from Elizabeth Hurley, Spokesmodel for Estée Lauder and The Estée Lauder Companies’ Breast Cancer Awareness Campaign: During the PSA, Ms. Hurley urges viewers and their friends to wear a pink ribbon and stresses the importance of having your breasts checked regularly and annual mammograms if over the age of 40. The PSA will be available for download and can be sent as a sharing tool through the user-generated content campaign on Brickfish.com, and through Slide’s FunSpace on Facebook.

Detailed product reviews to drive awareness and excitement will come through the Total Beauty blog community and The Beauty Blog Network, whose beauty blogs will feature BCA Pink Ribbon product offerings and campaign communications. Contests run will run during the month of October on participating blog sites.

Exclusive interviews from inside the BCA Campaign will be featured on Yahoo! Shine.

A viral user-generated content based campaign themed: “Share a Survivor Story, Inspire the World.” Created in partnership with social media company Brickfish, this public service social media contest will encourage individuals to share inspirational stories, photos and videos about how breast cancer has affected them or someone they love. User entries can be voted on, shared and posted. Prizes will be awarded for iconic survivorship stories. The campaign will also be hosted on aveda.com, clinique.com, darphin.com, esteelauder.com, ojon.com, origins.com, prescriptives.com and supported through display advertising on Yahoo!, TotalBeauty.com, and through the Drive PM ad network.

An exclusive “pink” products boutique, sweepstakes and educational content on TotalBeauty.com: The largest unbiased catalog of beauty products online for women, TotalBeauty.com will offer a special boutique of all fifteen BCA 2008 Pink Ribbon products, enabling visitors to purchase online while raising funds for The Breast Cancer Research Foundation (BCRF), in addition to running a month-long quiz with dedicated content around breast cancer awareness.

The Estée Lauder Companies’ 2008 Breast Cancer Awareness Campaign, “World Pink. World Without Breast Cancer. Wear a Pink Ribbon. Make a Difference.” encapsulates the spirit of bringing people together from all walks of life to find a cure for breast cancer. Fifteen of The Estée Lauder Companies’ highly sought-after brands will sell Pink Ribbon products to raise money for The Breast Cancer Research Foundation. This October, the BCA Campaign will be present in over 65 countries and will unite around a common goal: to reach every corner of the world with the message about the importance of early detection and to raise significant funds for research in order to attain a world without breast cancer in the not too distant future.